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Is subscription based Services/Features the next major trend in Automotive Industry??

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BACKGROUND : THE RISE OF SUBSCRIPTION  We are currently living the life of subscriptions. They are not just the monthly amounts you pay, they define your lifestyle and the way you live. Subscriptions also reflect the current new generation lifestyle who don't really commit to anything long term. Currently these subscriptions are mostly popular in the Entertainment Industry. With Covid restricting the people mostly to their homes, these subscription based services hit the roof top in terms of Growth. Many players like Amazon, Netflix, Hotstar etc. have seen huge rise in the demand in the past 1.5 years. I have seen many consumers shifting entirely towards subscription services by taking off their cable/Dish services.  To further accelerate this behavior, Telecom giants like Airtel , Jio etc. started rolling out their Prepaid plans along with these subscriptions  WHAT IS IT TO DO WITH AUTOMOTIVE INDUSTRY Car subscription is not an alien topic for us. We have many players li...
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Kia – The new success story in Indian Automotive Industry

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Brand Kia which was relatively unknown brand for the majority of the Indians entered Indian market in 2 nd  Half of 2019. It is now one of the most popular brands in Indian Market. Within just 2 years, including the times where the whole world shook due to Covid Pandemic, how did this brand acquired so much success (Garnered around 6% market share and entered Top-4 Auto makers in terms of sales) & popularity in one of the most difficult markets on Earth? Following are my personal observations on how did Kia cracked the success code for Indian Market 1.    The Initial Product (Kia Seltos) -        For any brand to get success, Products are very important. There is an old saying that “There is nothing that a good product can't achieve”. Kia understood the current Trend of SUVs in Indian market and launched SUV Seltos in B-segment. Its only major competitor is 1st Gen Creta which was launched way back in 2015. Seltos came up with modern styl...
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Major Positives and Negatives of Automotive brands in India

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 Indian Automotive Industry is the 5th largest in the world and is expected to grow further in the future. It is very important to understand the major positives and negatives associated with each brand that is operating. Following are my observations regarding the Automotive brands in India. 1. Maruti Suzuki Maruti Suzuki is the leading OEM (Original Equipment Manufacturer) in terms of sales in India. Maruti share is almost 50% in India. So in every 2 cars that are sold in India, one belongs to Maruti.  Major Positives One of the most trusted brands in India  Wide spread of sales & service network Low cost of spare parts & maintenance is also cosidered very cheap Have good number of vehicles in the budget segments Maruti models have good fuel efficiency NEXA showrooms created that premium feel for the brand Have competent & fun to drive petrol engines Good resale value for Maruti models Major Negatives Not so successful in above 10 lakh segment models Conside...
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