Major Positives and Negatives of Automotive brands in India
Indian Automotive Industry is the 5th largest in the world and is expected to grow further in the future. It is very important to understand the major positives and negatives associated with each brand that is operating. Following are my observations regarding the Automotive brands in India. 1. Maruti Suzuki Maruti Suzuki is the leading OEM (Original Equipment Manufacturer) in terms of sales in India. Maruti share is almost 50% in India. So in every 2 cars that are sold in India, one belongs to Maruti. Major Positives One of the most trusted brands in India Wide spread of sales & service network Low cost of spare parts & maintenance is also cosidered very cheap Have good number of vehicles in the budget segments Maruti models have good fuel efficiency NEXA showrooms created that premium feel for the brand Have competent & fun to drive petrol engines Good resale value for Maruti models Major Negatives Not so successful in above 10 lakh segment models Conside...