Kia – The new success story in Indian Automotive Industry
Brand Kia which was relatively unknown brand for the majority of the Indians entered Indian market in 2 nd Half of 2019. It is now one of the most popular brands in Indian Market. Within just 2 years, including the times where the whole world shook due to Covid Pandemic, how did this brand acquired so much success (Garnered around 6% market share and entered Top-4 Auto makers in terms of sales) & popularity in one of the most difficult markets on Earth? Following are my personal observations on how did Kia cracked the success code for Indian Market 1. The Initial Product (Kia Seltos) - For any brand to get success, Products are very important. There is an old saying that “There is nothing that a good product can't achieve”. Kia understood the current Trend of SUVs in Indian market and launched SUV Seltos in B-segment. Its only major competitor is 1st Gen Creta which was launched way back in 2015. Seltos came up with modern styl...