Is subscription based Services/Features the next major trend in Automotive Industry??
BACKGROUND : THE RISE OF SUBSCRIPTION We are currently living the life of subscriptions. They are not just the monthly amounts you pay, they define your lifestyle and the way you live. Subscriptions also reflect the current new generation lifestyle who don't really commit to anything long term. Currently these subscriptions are mostly popular in the Entertainment Industry. With Covid restricting the people mostly to their homes, these subscription based services hit the roof top in terms of Growth. Many players like Amazon, Netflix, Hotstar etc. have seen huge rise in the demand in the past 1.5 years. I have seen many consumers shifting entirely towards subscription services by taking off their cable/Dish services. To further accelerate this behavior, Telecom giants like Airtel , Jio etc. started rolling out their Prepaid plans along with these subscriptions WHAT IS IT TO DO WITH AUTOMOTIVE INDUSTRY Car subscription is not an alien topic for us. We have many players li...